Case Code: BECG015
Case Length: 13 Pages
Period: 1975 - 2001
Pub Date: 2002
Teaching Note: Available
Organization : Johnson & Johnson
Industry : Drugs and Pharmaceuticals
Countries : USA
Themes:
Ethics in Business
Price
Electronic format: Rs. 300; Courier (within India): Rs. 25 Extra
We believe our
first responsibility is to the doctors, nurses and patients,
to mothers and fathers and all others who use our products
and services. In meeting their needs everything we do must
be of high quality. We must constantly strive to reduce our
costs in order to maintain reasonable prices. Customers’
orders must be serviced promptly and accurately. Our
suppliers and distributors must have an opportunity to make
a fair profit.
We are
responsible to our employees, the men and women who work
with us throughout the world. Everyone must be considered as
an individual. We must respect their dignity and recognize
their merit. They must have a sense of security in their
jobs. Compensation must be fair and adequate, and working
conditions clean, orderly and safe. We must be mindful of
ways to help our employees fulfill their family
responsibilities. Employees must feel free to make
suggestions and complaints. There must be equal opportunity
for employment, development and advancement for those
qualified. We must provide competent management, and their
actions must be just and ethical.
We are
responsible to the communities in which we live and work and
to the world community as well. We must be good citizens —
support good works and charities and bear our fair share of
taxes. We must encourage civic improvements and better
health and education. We must maintain in good order the
property we are privileged to use, protecting the
environment and natural resources.
Our final
responsibility is to our stockholders. Business must make a
sound profit. We must experiment with new ideas. Research
must be carried on, innovative programs developed and
mistakes paid for. New equipment must be purchased, new
facilities provided and new products launched. Reserves must
be created to provide for adverse times. When we operate
according to these principles, the stockholders should
realize a fair return.